Adidas : Digital Soccer Ball Pitch

Client: Adidas
Studio: Citizen, Inc.
Role: Art Direction & Design, Image Compositing
Collaborators: Annette Thurston - Creative Direction, Kate McCusker - Producer 

This design was pitched to Adidas for the launch of their Digital Soccer Ball (eventually renamed "SmartBall"). This innovative ball has digital sensors and pairs with a smart phone via Bluetooth. After kicking the ball, the user sees measurements of the ball's speed, bend, spin and flight path. This design references both the high-tech capabilities of the ball (lines referencing spin and the data readout), and potenital increase in skill and stature (heroic ball highlights and stadium floodlights). The native app product design for the Adidas Digital Ball can be seen here.