Throughout their history, FOX Racing boasts a legendary team of motocross riders including Jeremy McGrath, Jeff Emig, Ricky Carmichael, James Stewart, and many more. The FOX team was confident they had signed the next great rider in Ryan Dungey. Going into his first full race season in the 450cc class, FOX wanted to announce his entry into the category in a big way. We came up with the "New Force" concept, and I created a lightning/energy effect to represent the idea. The energy lines were created in Adobe After Effects with the Trapcode Particular plugin and brought into Photoshop to finish the design. Dungey went on to win the Supercross title in his rookie season and enjoyed a spectacular career before recently retiring at age 27. Truly the exception, he lived up to the hype and earned his place among the greats. My FOX Racing design has been archived here.
More Projects
Tech & Startup ClientsProject type
Toyota Gazoo RacingProject type
Heineken : Festival FamousProject type
AIGA : Process of Progress : Anton & IreneProject type
AIGA : Process of Progress : Todd PurgasonProject type
Hotel Tonight : App RedesignProject type
Bare Minerals RedesignProject type
Kaiser Permanente : My Baby & Me AppProject type
CrossFit Sebastopol RedesignProject type
Elemental Cocktail Co. : Logo DesignProject type
Lagunitas RedesignProject type
LYVE : Brand DesignProject type
The Ringer : Soccer Player ProfilesProject type
Narvar RedesignProject type
FROG Design : Financial Services EventProject type
FROG Design @ SXSW : Event 1Project type
Janie & Jack RedesignProject type
King Design : "K" IllustrationProject type
Adidas : Digital Soccer Ball PitchProject type
Adidas : Smart Ball / MiCoachProject type
FROG Design : Tech TrendsProject type
FROG Design @ SXSW : Event 2Project type
FOX Racing : Ryan Dungey New ForceProject type
Kawasaki : Ninja 10RProject type
Vans : Behind the WallProject type
Making Human ConnectionsProject type
AT&T : Connected CarProject type
FX : BasketsProject type
SodaStream : Concept ArtProject type
Smartwool : Brand BookProject type
Cartier : Amulette ConfiguratorProject type
Alchemy Bottle Shop : Logo DesignProject type
SCION : Interactive Auto Show DisplayProject type
Kawasaki : ArchiveProject type
FOX Racing : ArchiveProject type
Belle Seek : Beauty Provider PlatformProject type