FOX Racing : Ryan Dungey New Force

Client: FOX Racing
Role: Art Direction & Design, Adobe After Effects, Custom Type
Collaborators: Jim Anfuso - Creative Direction 

Throughout their history, FOX Racing boasts a legendary team of motocross riders including Jeremy McGrath, Jeff Emig, Ricky Carmichael, James Stewart, and many more. The FOX team was confident they had signed the next great rider in Ryan Dungey. Going into his first full race season in the 450cc class, FOX wanted to announce his entry into the category in a big way. We came up with the "New Force" concept, and I created a lightning/energy effect to represent the idea. The energy lines were created in Adobe After Effects with the Trapcode Particular plugin and brought into Photoshop to finish the design. Dungey went on to win the Supercross title in his rookie season and enjoyed a spectacular career before recently retiring at age 27. Truly the exception, he lived up to the hype and earned his place among the greats. My FOX Racing design has been archived here.