Janie & Jack Redesign

Client: Janie & Jack
Studio: Fluid
Role: Art Direction & Design, UI
Collaborators: Michael Janiak - Creative Direction, Erica Randhawa - Creative Direction, Jordan Lassaline - Producer

Janie and Jack is a high-end clothing label offering fashionable attire for girls, boys, and infants. It is a popular choice for special occasion outfits and amongst celebrity parents. To underscore the aesthetic of Janie and Jack, we've employed clothing lifestyle photography. The layouts breathe with a generous amount of negative space, a muted color palette, minimal iconography and elegant type. We worked through a responsive redesign of the site and eCommerce experience and created a thorough set of guidelines for development. 

Janie & Jack : Home Page

Janie & Jack : Product Detail Page

Janie & Jack : Style Guide for Interactive Development