Kaiser Permanente : My Baby & Me App

Client: Kaiser Permanente
Studio: MetaJive
Role: Art Direction & Design, Product Design UI
Collaborators: Dave Benton - Creative Direction, Jen Mayo - Producer

Kaiser Permanente's My Baby & Me iOS native app and responsive site provides a resource for those trying to conceive, expecting mothers, and new mothers. The platform provides articles, week by week guidance through pregnancy, a schedule of nearby classes, weekly checklists, upcoming appointments, and a robust journal to log everything from meals to contractions. The native app was designed for tablet and phone screen sizes and the web site was designed responsively for the desktop, tablet and phone breakpoints. Kaiser mandated that all of our UI design meet ADA interactive standards, ensuring legibility and ease of use for new and expecting moms. Meticulous guidelines for interactive development were created for each screen size.   

My Baby & Me : Home Page

My Baby & Me : My Journal Page

My Baby & Me : My Journal Contractions Page

My Baby & Me : iOS Mobile Designs

My Baby & Me : Style Guide for Interactive Development : RWD Desktop Standards