An ultra hip and trendy surfing beach is the image that comes easily to mind for Laguna Beach, California. Hiding a mile up the canyon is a post-industrial architectural gem consisting of brushed steel, sharp angles, and polished concrete. In 1987, Thom Mayne and his Morphosis Architecture firm imagined, designed and built Club Postnuclear. In its heyday, the electronica group, The Prodigy, performed there. Fuse Interactive now occupies the space, and I had the pleasure of creating designs for Kawasaki during my time there. After losing myself in a design for a few hours, it was amazing to look around the studio seeing where the DJ booth, the bar, the dance floor, the coat room, and the disco ball (above where I sat) all used to be. It’s possible that my design was inspired by working in that space, but I think the energetic and talented team at Fuse was a larger influence. Because we had a limited influence on the Kawasaki photo shoots, our creative director encouraged us to elevate our designs beyond reality into fantasy riding scenarios (through the magic of Adobe Photoshop)! A great perk of working there: Our occasional "Three Philosopher" Art Director meetings at the culinary school next door featuring fine Belgian beer and gourmet cheese.
More Projects
Tech & Startup ClientsProject type
Toyota Gazoo RacingProject type
Heineken : Festival FamousProject type
AIGA : Process of Progress : Anton & IreneProject type
AIGA : Process of Progress : Todd PurgasonProject type
Hotel Tonight : App RedesignProject type
Bare Minerals RedesignProject type
Kaiser Permanente : My Baby & Me AppProject type
CrossFit Sebastopol RedesignProject type
Elemental Cocktail Co. : Logo DesignProject type
Lagunitas RedesignProject type
LYVE : Brand DesignProject type
The Ringer : Soccer Player ProfilesProject type
Narvar RedesignProject type
FROG Design : Financial Services EventProject type
FROG Design @ SXSW : Event 1Project type
Janie & Jack RedesignProject type
King Design : "K" IllustrationProject type
Adidas : Digital Soccer Ball PitchProject type
Adidas : Smart Ball / MiCoachProject type
FROG Design : Tech TrendsProject type
FROG Design @ SXSW : Event 2Project type
FOX Racing : Ryan Dungey New ForceProject type
Kawasaki : Ninja 10RProject type
Vans : Behind the WallProject type
Making Human ConnectionsProject type
AT&T : Connected CarProject type
FX : BasketsProject type
SodaStream : Concept ArtProject type
Smartwool : Brand BookProject type
Cartier : Amulette ConfiguratorProject type
Alchemy Bottle Shop : Logo DesignProject type
SCION : Interactive Auto Show DisplayProject type
Kawasaki : ArchiveProject type
FOX Racing : ArchiveProject type
Belle Seek : Beauty Provider PlatformProject type