Lagunitas Redesign

Client: Lagunitas
Studio: TEAK
Role: Art Direction & Design, UI
Collaborators: Greg Rowan - Creative Direction, Beth O. - UX Design, Brett Miller - Producer

What started as a garage home brew experiment has matured into craft beer powerhouse Lagunitas. They celebrate their independent roots, love a good time, make a point to tell the story of each beer, and have a good sense of humor (they named a beer "Undercover Investigation Shut-down Ale" after a marijuana sting at the brewery). Known for breaking design rules (count the number of fonts on some beer labels), Lagunitas was recently purchased by Heineken and wanted to modernize and organize their site and branding with a redesign. We wanted to echo the character of Lagunitas in the design, so we're using irregular typography to establish a handmade aesthetic, physical elements and textures from their brewery, halftone textures to reference printing and production, and language and characters to show their irreverence. 

Lagunitas_1920x1080
Lag_home_1200
Lagunitas : Home Page
Lag_music_1200
Lagunitas : Music Page

More Projects

Toyota Gazoo RacingProject type

Lagunitas RedesignProject type

LYVE : Brand DesignProject type

Narvar RedesignProject type

Janie & Jack RedesignProject type

Kawasaki : Ninja 10RProject type

AT&T : Connected CarProject type

FX : BasketsProject type

Kawasaki : ArchiveProject type

FOX Racing : ArchiveProject type