SCION : Interactive Auto Show Display

Client: SCION
Studio: Spinifex
Role: Art Direction & Design, UI
Collaborators: Teddy Szegvary - Creative Direction

SCION had recently launched a transparent pricing system called "Pure Process," and we were tasked with expressing it in an interactive display experience for SCION's appearance at the Los Angeles Auto Show. In the display design, we're emphasizing the power and clarity of "Pure Process" with strong and direct headline type, and letting the colorful car photography stand out as the hero in a monochromatic cityscape environment.

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