Vans : Behind the Wall

Client: Vans
Studio: Fuse Interactive
Role: Art Direction & Design, Custom Lettering
Collaborators: Mike Berg - Creative Direction 

All fans of BMX and skateboarding know the big spectacle of massive ramps and cheering crowds associated with X-Games. I wanted me to reveal another side of these sports — a renaissance in street and skate park riding. "Behind the Wall" (a play on Vans' "Off the Wall" tagline), was a concept for a video series about the everyday lives of street riders. The design style was based in the riders' high contrast, minimal and understated aesthetic. The typography I created fused the aesthetic of today's riders and classic Vans advertisements.